In the U.K., a campaign is underway to increase the awareness of how using wood from sustainably managed forests can help reduce carbon emissions. The campaign members say that using wood boosts the green credentials of builders and developers. The campaign is called ‘Wood CO2ts less’ and members collaborating on the campaign include Wood for Good and industry bodies Swedish Wood, Confor, the Timber Trade Federation (TTF), Structural Timber Association (STA) and British Woodworking Federation (BWF). Wood for Good campaign manager Sarah Virgo said, “If we are to meet government targets and reduce climate change, we must act now. Everyone involved with the design and construction of a building, new or old, can play their part in tackling the climate emergency.”
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Timber industry launches marketing campaign