Campbell Global Rebrands as J.P. Morgan Natural Capital

On Wednesday, J.P. Morgan Asset Management announced that Campbell Global has been rebranded as J.P. Morgan Natural Capital, reflecting the evolution of the business and the growing role of nature-based assets in institutional portfolios.

The rebrand is intended to support J.P. Morgan Asset Management’s broader natural capital investment platform, combining forestry expertise with data, measurement, governance, and risk controls for climate- and nature-based investment strategies.

J.P. Morgan Natural Capital manages more than 1.5 million acres globally for pension funds, foundations, family offices, and other institutional investors. As of December 31, 2025, the platform oversaw approximately $11 billion in assets under supervision and employed about 150 people across 15 US states, the UK, Australia, New Zealand, and Latin America.

The business builds on Campbell Global’s more than four decades of experience in sustainable timberland investing and will continue applying its forestry, stewardship, and investment expertise under the new name.

Commenting on the announcement, J.P. Morgan Natural Capital CEO Angie Davis said:

“This is more than a new name. It reflects who we are today and the direction we believe the asset class is moving. Our roots in sustainable forestry remain central to who we are, but our mandate has expanded to the broader role nature-based assets can play in creating long-term value for clients.”