Partner, Market Intelligence

François Robichaud

With two decades’ experience in the forest products industry, François has worked most recently for FPInnovations, a leading research institute covering the entire supply chain for wood products.

In his past roles as a senior researcher and then research leader in forest products marketing, François developed broad capabilities in qualitative and quantitative market analysis, sampling, survey methods, and investment analysis.

François has managed and delivered on several market intelligence projects covering a wide range of interests, including the evolution of building materials use in homebuilding, prefabrication, markets for structural and appearance products in non-residential construction, structural components, value added products, branding for wood products, cellulose based insulation and offshore markets for wood products.

François holds a M.Sc. in Forest Economics from Laval, and a Ph.D. in Forest Products Marketing from UBC.

François can be reached at 1-418-806-4869 or at

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